Challenge
To counter the President's narrative, that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.

Solution
We took infamous and tragic police violence videos and re-imagined them with an athlete kneeling in place of the victim.

This film was shared socially (with no media support) during the apex of the #TakeAKnee movement and press attention. The film was shared by a number of influential celebrities, like Jesse Williams, Niecy Nash, D.L. Hughley, Snoop Dogg, Jasmine Sanders, Tracee Ellis Ross, Tamia, and Regina Hall, and garnering millions of views and counting.

Results
1.2M+ Views on Social Media
200K+ Engagements on Social Media