To counter the President's narrative, that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.
We took infamous and tragic police violence videos and re-imagined them with an athlete kneeling in place of the victim.
This film was shared socially (with no media support) during the apex of the #TakeAKnee movement and press attention. The film was shared by a number of influential celebrities, like Jesse Williams, Niecy Nash, D.L. Hughley, Snoop Dogg, Jasmine Sanders, Tracee Ellis Ross, Tamia, and Regina Hall, and garnering millions of views and counting.
Views on Social Media
Engagements on Social Media
Bronze Winner - Film: Public Service
Winner - Film & Video: Public Service & Activism (Branded)
Honoree - Webby for Good
Winner - Best in Social Activism
A Reminder of What Colin Kaepernick's #TakeAKnee Protest Is Actually About