How do you bring the entrepreneurial spirit of Showtime’s hit series Billions to life, and reach a new audience that would be receptive to the show for season 2?
We turned the popular crowdfunding platform, Kickstarter, into a social platform, that spread the word about Billions.
First, we created a profile page for Axe Capital, the fictional company from the show. Then, Axe Capital began backing real world projects, getting Creators to their funding goals. Creators became evangelists for the brand, making the hashtag #BackedByAxe a social media rallying cry. For the first time ever, a fictional company from a TV show, invested in real companies in the real world. We turned Kickstarter’s crowdfunding platform into a social platform, that introduced Billions to a whole new audience.
#BackedByAxe Kickstarter Projects
Awards & Accolades
Winner - Digital Marketing / Use of Social Media
Winner - Best Contest or Promotion
Winner - Best Use of An Emerging Platform
Silver Winner - Television/Streaming: Innovation
Silver Winner - Television/Streaming: Social Media
Winner - Interactive / Social
Shortlist - Innovative Use of Social or Community
Bronze Winner - Branded Social Channel
Merit Winner - Community Building
Honoree - Social Content & Marketing
Shortlist - Next Social
Finalist - Use of Activation & Engagement
Showtime Drama 'Billions' Funds Up To 20 Companies With Axe Capital Kickstarter Campaign