"Billions" funds real companies on Kickstarter


How do you bring the entrepreneurial spirit of Showtime’s hit series Billions to life, and reach a new audience that would be receptive to the show for season 2?


We turned the popular crowdfunding platform, Kickstarter, into a social platform, that spread the word about Billions.

First, we created a profile page for Axe Capital, the fictional company from the show. Then, Axe Capital began backing real world projects, getting Creators to their funding goals. Creators became evangelists for the brand, making the hashtag #BackedByAxe a social media rallying cry. For the first time ever, a fictional company from a TV show, invested in real companies in the real world. We turned Kickstarter’s crowdfunding platform into a social platform, that introduced Billions to a whole new audience.

Awards & Accolades

  • Winner - Digital Marketing / Use of Social Media

  • Winner - Best Contest or Promotion

    Winner - Best Use of An Emerging Platform

  • Silver Winner - Television/Streaming: Innovation

    Silver Winner - Television/Streaming: Social Media

  • Winner - Interactive / Social

  • Shortlist - Innovative Use of Social or Community

  • Bronze Winner - Branded Social Channel

    Merit Winner - Community Building

  • Honoree - Social Content & Marketing

  • Shortlist - Next Social

  • Finalist - Use of Activation & Engagement


  • Showtime Drama 'Billions' Funds Up To 20 Companies With Axe Capital Kickstarter Campaign